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Fall 2020
Art Director: Stephanie Knopp
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The concept for this brand identity project was to re-design an existing subscription box on the market. I chose to re-design the popular dog product subscription box, Barkbox.
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Because Barkbox is a subscription kit that is mailed to subscribers monthly, I wanted to make the logo a clever combination of a box and dog. I was inspired to make the final logo while doing origami, the shape of the dog is based on a folded paper dog.
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Dogs are associated with energy, playfulness and joy. I wanted to make all of the content on my website and in my brochure as cheerful and bright to reflect their nature.
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My website prototype features a survey for new customers and a selection of products that would be mailed to subscribers.
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