![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/a2646902-3021-4732-9a16-5d9e0fc4d92e_rw_1920.png?h=d7ac69dcae1bfd3bbd53b71e37c00b45)
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Fall 2020
Art Director: Stephanie Knopp
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![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/66828c6b-9528-4844-ae01-2be6e1b7805c_rw_1200.png?h=dc236c9dca94df7de0a30f7667b2805c)
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The concept for this brand identity project was to re-design an existing subscription box on the market. I chose to re-design the popular dog product subscription box, Barkbox.
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![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/0e6a12ad-eb09-4450-9531-0c7060abc1da_rw_1920.png?h=b9f2645a40b54c1a83602b1de7012447)
![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/0ec356d7-a71a-4985-8c04-b4e070b7a6d5_rw_1200.png?h=d4ece355b3855ad1d66642155c258363)
![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/d28a3145-7571-4d06-9be4-d10c69a9cac8_rw_1200.png?h=5cf81d74a181b97b38adf1ff531630ad)
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Because Barkbox is a subscription kit that is mailed to subscribers monthly, I wanted to make the logo a clever combination of a box and dog. I was inspired to make the final logo while doing origami, the shape of the dog is based on a folded paper dog.
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![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/c0976f6c-dccb-4f9e-87b4-2617560ee8ad_rw_1920.png?h=ad68c79adec1cbea5f9df1c9eac1c1e4)
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Dogs are associated with energy, playfulness and joy. I wanted to make all of the content on my website and in my brochure as cheerful and bright to reflect their nature.
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My website prototype features a survey for new customers and a selection of products that would be mailed to subscribers.
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![](https://cdn.myportfolio.com/d863658a-910f-4f07-914f-b16510b06b7e/a84be67f-9bcb-4ff6-b6ca-82f6c0fadfd6_rw_1920.png?h=0fe18c10efa71d69b1f6fc56e46d5986)