The concept for this brand identity project was to re-design an existing subscription box on the market. I chose to re-design the popular dog product subscription box, Barkbox.
Because Barkbox is a subscription kit that is mailed to subscribers monthly, I wanted to make the logo a clever combination of a box and dog. I was inspired to make the final logo while doing origami, the shape of the dog is based on a folded paper dog.
Dogs are associated with energy, playfulness and joy. I wanted to make all of the content on my website and in my brochure as cheerful and bright to reflect their nature.
My website prototype features a survey for new customers and a selection of products that would be mailed to subscribers. 
Back to Top